The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Branded Entertainment
- All
- Branded Entertainment
- Creative Effectiveness
- Film
- Integrated
- Interactive & Online
- Public Relations
- Radio & Audio
- Social Media
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One Show
Client Rankings
P&G
Client
Title
Category
Award
Points
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Short Form Video / Campaign / Series / Episodic
Points: 2.0
Out of the Shadows
Agency: Courageous Studios / New York, NY + Procter & Gamble / Cincinnati, OH
Client: P&G
Category: Full Length Video / Single
Points: 2.0
Pantene Home for the Holidays
Agency: GREY / New York + TOWNHOUSE / New York + PANTENE / Cincinnati
Client: Procter & Gamble
Category: Music Videos
Points: 2.0
Charmin Toilet Tech Steals the Show at CES 2020
Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City
Client: Procter & Gamble - Charmin
Category: Innovation in Branded Entertainment
Points: 2.0
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide
Category: Innovation in Branded Entertainment
Points: 2.0